It’s content that connects the dots between what your audience wants and the value your business provides. Content Core: The content core is the quickest way to turn your content into revenue and is arguably the most important part of your marketing.
And it renders competition irrelevant because this is uncontested space. It’s content that stands out through topic, structure, or media type. Competition-Free Content: Competition-free content is content that adds tremendous value to your customers and audience that only you can produce.If content is part of your marketing program whatsoever, this book will put you lightyears ahead.įor me, the three most valuable concepts are competition-free content, content core, and its conversion psychology framework. It’s the exact formula we used to grow from zero customers, no web traffic, and a non-existent audience to 8,000+ customers, 1.3M+ monthly pageviews, and 250k+ email subscribers in four years. This book, by CoSchedule co-founder and CEO Garrett Moon, is an absolute game changer.
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